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Proctor and Gamble Rolls Out Tide Pro Whiteness Enhancer

New non-bleach rinse aid for commercial market.

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By: TOM BRANNA

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Procter & Gamble Professional has rolled out TideProfessional Whiteness Enhancer, a non-bleach rinse aid designed to enable whiteness rejuvenation, whiteness longevity and fabric strength, and help provide noticeably whiter linens in a single cycle. This new addition to the Tide Professional Laundry System can help improve customers’ bottom line by reducing linen replacement cost due to worn fabrics by up to 55% while keeping linens whiter and stronger for longer, the company said. “The ...

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